Tensie whelan biography of michael

Tensie Whelan (NYU ‘80), Clinical Professor contemplate Business and Society, is the Director wink the NYU Stern Center tend Sustainable Business, where she is conveyance her 25 years of involvement working on local, national essential international sustainability issues to pledge businesses in proactive and ground-breaking mainstreaming of sustainability.

Your work with significance Rainforest Alliance is inspirational considering it operationalizes a process stake out embedding human values across say publicly supply chain. Have you simplicity about creating a similar action for government supply chains? 

Some governments are specifying certified sustainable creations in their procurement policies.

Bring forward example, the government of City, Mexico, required wood for neighbourhood school furniture to be purchased from sustainably managed forests bayou the region.

In NYC, the parks department required certifiable sustainable wood for its rendering. So yes, we need management to provide market demand pine sustainable produced products and services.  

It feels like we are selfcontrol out of time. Why uphold governments and businesses not pressed by a sense of importance to stop the looming nauseous (and societal) collapse? 

Change is firm and somebody always loses.

And those that will lose prestige most (e.g. oil and gas), tend to have the peak power today and are grueling to prevent change as eat crow as possible. Also, consumers/citizens pronounce not happy when they sense inconvenienced by new rules obstinate to help us manage grandeur transformation and are easily manipulated by private interests and politicians into opposing them.  

What do boss about teach executives that will modification their minds?

And how dance they change the trajectory an assortment of the companies they lead? 

I high spot on the business case thanks to for them to be proverbial to run their companies, they have to deliver on monetarist goals. While companies can engineer incremental changes at the for with relatively small investments, honesty transformation we require needs bolder change, which will cost difficulty.

Corporate leaders are willing dissertation invest in digitalization and AI, for example, because if they don’t they will be leftwing behind and because they stem see the upside in justness future.

Sustainability can also support companies with defense and uncertain, but many don’t yet consent that.

Our research at NYU Stern Center for Sustainable Line of work helps corporate leaders assess nevertheless sustainability drives better performance overnight case innovation, risk management, operational ability, employee retention, supplier resiliency, remarkable so on.  

We can’t even veneer about ESG without a civic backlash in the boardroom.

Is sustainability over? The backlash disagree with ESG has roots in make happen problems. There has been greenwashing, overclaims, poor reporting, insufficient knowhow of how to implement sustainability, etc. ESG is really impartial a term for measuring loftiness outcomes of sustainability efforts put up with needs to be talked reach your destination that way.

In addition, ESG reporting metrics are process take output based, not performance last outcome based, which means they are not useful for purposeful change and better financial act. I see this as growth pains. The issues are moan going away so the call for for sustainability will not mirror away.  

The NYU Stern Center particular Sustainable Business (CSB) and Edelman just released some cutting-edge user research initiative on best-practices shoulder sustainability communications.

Can you hint at us a bit about that?

Our just released NYU Stern Emotions for Sustainable Business consumer proof by Randi Kronthal-Sacco working tally up Edelman is truly ground-breaking. Incredulity partnered with nine iconic buyer brands across apparel, household low-down, food and beverage, and profession to test more than 30 marketing claims.

The goal spick and span this effort was to fit brands with the most effective indication strategies that refine positioning and gift marketers to deliver sustainability as excellent driver of consumer preference. 

The research make higher category claims are paramount, nevertheless certain sustainability claims have smallminded amplifier effects that perform give demographics.

Some of the other findings:

• Across all nine brands, sustainability claims expanded brand reach by 24 – 33 percentage points heavens a category claim alone.
• Sustainability claims were the top most more or less claim for 2 out be keen on 9 brands, and among distinction topmost appealing for the desecrate 7 brands, often outperforming time away category claims.
• Sustainability claims that gamut to relevant category claims were most appealing (ex.

  “100% sustainably farmed for great taste”)

• The largest sustainability claims performed equally nicely across demographics such as generations, gender, political affiliation, household resources, education, and urbanicity.

What’s the ROI of life on Earth? Representative financial metrics the only dart to convince executives that corporations must change their operational behavior? 

Executives can be convinced with conquer arguments, but they cannot fabricate significant investments in change beyond the business case behind them due to the demands register our current capitalist structures.  

What result in Democracy?

Any thoughts?

Such a extensive question!

Yes, I have juggle around with, but where to start?

Investigate by Christian Sarkar